Risto Väyrynen
Founder - The Impact Office
Risto Väyrynen is the founder of The Impact Office, where he brings together Now Gens from business families to invest their “unfair advantage” into projects that help keep us within planetary boundaries. A fourth-generation member and chairman of his family’s Finnish bakery business, Risto combines this heritage with experience in start-ups, investment funds, and as Managing Partner of a Geneva-based asset management firm. For over a decade, he has dedicated himself fully to impact investing, ensuring capital creates measurable, positive outcomes.
He previously led the Family Business Community at the World Economic Forum and, within the Family Business Network (FBN), co-founded the Polaris and Now Gen movements. He now serves on FBN’s Council of Wisdom, supporting families in embedding sustainability and innovation.
Outside of work, Risto founded the Polaris Cycling Team, which challenges families to ride Tour de France stages for charity. He is also the reigning Snooker Champion of both Switzerland and Finland, and holds an MBA in Family Business from EDHEC Business School.
