Carroline Perriard

Data and AI Advisor - StartEdge

Caroline is a strategic advisor to companies on intellectual property (IP), digital & e-commerce, data privacy, and AI governance, bringing a pragmatic approach to complex regulatory challenges. After spending a decade with Nestlé Group, she transitioned into entrepreneurship by founding BRANDIT Legal in Digital, a consultancy firm that delivers innovative compliance solutions for e-commerce and digital initiatives.

As a pioneering business leader, Caroline successfully implemented a co-CEO leadership model, which drove significant company geographical expansion and employee growth. Most recently, she led the data protection practice at BRP, a Swiss financial regulatory consultancy firm.

In addition to her legal background Caroline is also a certified privacy and AI expert (CIPP/E and AIGP). She is a frequent speaker at industry events and was President of the Swiss Women Lawyers Association. She is now member of the Council of the Swiss Institute of Intellectual Property.