Information Integrity: The Missing Infrastructure of Prosperity
True economic prosperity requires trusted data, yet synthetic media and algorithmic volatility are quietly fracturing the information ecosystem on which markets and society rely. This panel reframes information integrity as essential economic infrastructure, examining how disinformation distorts reputation, misdirects capital, influences political outcomes and triggers market volatility. Bringing together academics, finance leaders, capital allocators and foundation executives, it tackles the real costs of informational decay and outlines a practical roadmap of verification standards, media literacy and strategic investment. The session marks the public launch of the Prospera Foundation.
Enmarcado
Esta sección proporciona el contexto del evento para garantizar que todos los participantes, independientemente de sus conocimientos previos, estén preparados para participar en el debate.
Reliable information is a non-compensable condition of shared prosperity. In an age of fragmented and misleading information, trusted data is not just a civic ideal: it is core market infrastructure needed to protect capital allocation, public trust and shared prosperity. The stakes are documented: the WEF Global Risks Report 2026 ranks misinformation and disinformation as the second most severe global risk over the next two years, and reference research puts the direct cost of disinformation at USD 78 billion per year, including USD 39 billion in stock-market losses. Organised by B Lab Switzerland and the Prospera Foundation with InTent and La Tour en Communs.