Laurence Zanon

Head of Communications - Building Bridges

Currently heading the Communications activities for Building Bridges, Laurence is an event and communication professional, with more than 20 years of experience.

Realizing that brand reputation is often determined by the media, Laurence has honed expert skills in media relations, content and editorial development over the course of her PR and communications career. With a passion for brand storytelling, Laurence builds strong communications strategies, protecting companies brand and reputation and promoting their products and services.

She holds a Master in International Relations from the Graduate Institute in Geneva and her professional background spans several industries and sectors (including luxury, sports and tourism), both at the in-house and agency level, in Switzerland and abroad. An avid alpinist, Laurence is keen to explore new territories and adventures, while exhibiting patience and tenacity for reaching new heights.